Fortune 50 Consumer Goods Company
Avature CRM Implementation
The Challenge
A global consumer brand was losing top talent between requisition close and the next opening. Three disconnected talent pools had no re-engagement logic — silver medalists went cold, and the team was starting every search from scratch.
Our Solution
We architected a full Avature CRM build from the ground up: 12 segmented talent pools, automated tagging rules tied to function and brand, and a 6-stage drip campaign sequence that kept candidates warm with personalized, timely outreach — no recruiter lift required.